AI can write a thousand words about cannabis.
I write the ones your customers believe.
I'm Erika Andrews, a cannabis copywriter and former teacher. I write website copy, blogs, and other types of SEO content for dispensaries, cannabis brands, and marketing agencies— with the human touch, voice, and discernment that your brand deserves.
Book a free 30-minute consult | See services and pricing
Trusted by cannabis brands like Curio Wellness and others you know and love.
Unique SEO Blogs, Content, & Strategy For Your Cannabis Brand
Generating content just got easy. But standing out got harder.
Anyone can now publish a "Beginner's Guide to Terpenes" in 30 seconds, and plenty of your competitors have. The internet is filling up with cannabis content that sounds fine, says little, and could belong to anybody.
Your customers are noticing. In a 2026 Gartner survey, 57% of US consumers said AI-generated content has made them trust brand messaging less.
You've worked too hard on your business to sound like everyone else.
Why a human copywriter still matters
I know this plant, and I know this industry. AI can summarize what has already been written about cannabis. I bring years of writing for this industry, plus my own experience with what cannabis can mean in a person's life. That's the kind of experience Google says it looks for in quality content, and readers can feel it.
I check before I claim. AI tools can state an error with total confidence. In cannabis, a careless health claim can do more than embarrass you: the FDA has sent warning letters to CBD companies over them. I verify the facts, cite real sources, check claims against client and state rules, and flag risks for your compliance team or attorney.
I taught kids for 20 years. Explaining a hard idea to a skeptical audience is a skill I practiced daily in elementary school classrooms. I can make cannabinoid ratios clear to a nervous first-timer without talking down to your connoisseurs.
I sound like you. I start by listening. I ask about your customers, your budtenders, your origin story, and the words you'd never use. Then I write copy that couldn't belong to any other brand.
I think about the person reading. I know a retiree trying cannabis for the first time needs something different than a weed aficionado that’s shopping for live rosin. Good copy starts with that kind of judgment.
What about AI?
It's a useful tool. It just isn't your voice.
AI may be fast and cheap, and it can help with plenty of jobs. If you need high volumes of basic filler, it may be all you want.
But if your words need to earn trust, explain something sensitive, or make someone choose you over the smoke shop down the street, you want a person who's accountable for them.
At Kind Copy, I may use AI for research, outlines, or optimization, but I write every final draft myself, with my human touch, voice, and heart.
Already have AI drafts that aren't working? I can fix those too.
Everything you need written, off your plate.
Website copy: Pages that show who you are and turn visitors into customers.
SEO blogs: Researched articles that help customers find you and give them a reason to stay.
Emails and newsletters: Messages your list actually looks forward to opening.
Product descriptions: Accurate, appealing copy for what's on your shelves.
Spanish-language copy: Reach Spanish-speaking customers with copy that reads naturally.
"Erika is exceptionally knowledgeable and witty, while conscientious and professional at the same time. I trust her to capture the essence of my company in print to drive customers to my software."
Lindsay Gahn, owner of Behaviorsnap
Let's make your brand sound like it has a person behind it.
Tell me about your business in a free 30-minute call. You'll leave with ideas you can use, whether we work together or not. And with the writing off your plate, you might even take your 4:20 break on time.